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Golf
Behind every tee-off lies long hours
of planning, maintenance, marketing and management. Trust the
day-to-day care of your golf course to Crescent Hotels & Resorts,
where our main goal is to improve the customer experience – all
while improving your bottom line. Our company works with public,
private and semi-private courses, offering turnkey management
and professional expertise for every type of facility. Included
among the services we offer are:
Staffing and Benefits
A national network of resources, we
select the most uniquely qualified candidates for each position
at each facility. Then, all staff members participate in our
extensive training program, where they learn how to provide
exceptional customer service, improved maintenance and operational
practices, and innovative marketing programs. We’re able
to offer full-time employees excellent benefits programs, including
a 401K plan, as well as medical, dental and life insurance.
Golf Course Maintenance
Maintaining courses in cool, hot, arid,
humid, and ocean-side climates, our expertise is second-to-none.
We leverage our national contracts with suppliers to reduce
capital and operating costs. We’re serious about preserving
the environment, and have in place a broad range of programs
to ensure that our construction and maintenance practices work
in harmony with nature.
Marketing
Because each golf course and market
combination is unique, each facility plan begins with careful
market research and analysis. We then develop and implement
detailed marketing plans designed to maximize revenue, including
creative promotions, programs, events, partnerships, and one-to-one
marketing campaigns. The extensive media relationships developed
within the organization are invaluable in creating editorial
exposure. We even utilize a range of innovative electronic
marketing solutions to harness the power of the World Wide
Web to build strong customer loyalty.
Automation and Reporting
We use state-of-the-art electronic
reservation and point-of-sale systems, streamlining operations
and management reporting. As a result, golf shop staff operate
more efficiently and provide better customer service. Senior
management can effectively monitor activities at each facility,
ensuring that performance stays on track.
Achieve a higher level of profitability
and guest service from every investment in hospitality. Rely
on Crescent Hotels & Resorts - one of the world's premier
hotel management and ownership groups - to provide the competitive
edge for superior performance. Call us at (703) 279-7820 to
learn more about how our services may benefit you - or click
here to contact us.
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