Golf
Behind every tee-off lies long hours of planning, maintenance, marketing and management. Trust the day-to-day care of your golf course to Crescent Hotels & Resorts, where our main goal is to improve the customer experience – all while improving your bottom line. Our company works with public, private and semi-private courses, offering turnkey management and professional expertise for every type of facility. Included among the services we offer are:

Staffing and Benefits
A national network of resources, we select the most uniquely qualified candidates for each position at each facility. Then, all staff members participate in our extensive training program, where they learn how to provide exceptional customer service, improved maintenance and operational practices, and innovative marketing programs. We’re able to offer full-time employees excellent benefits programs, including a 401K plan, as well as medical, dental and life insurance.

Golf Course Maintenance
Maintaining courses in cool, hot, arid, humid, and ocean-side climates, our expertise is second-to-none. We leverage our national contracts with suppliers to reduce capital and operating costs. We’re serious about preserving the environment, and have in place a broad range of programs to ensure that our construction and maintenance practices work in harmony with nature.

Marketing
Because each golf course and market combination is unique, each facility plan begins with careful market research and analysis. We then develop and implement detailed marketing plans designed to maximize revenue, including creative promotions, programs, events, partnerships, and one-to-one marketing campaigns. The extensive media relationships developed within the organization are invaluable in creating editorial exposure. We even utilize a range of innovative electronic marketing solutions to harness the power of the World Wide Web to build strong customer loyalty.

Automation and Reporting
We use state-of-the-art electronic reservation and point-of-sale systems, streamlining operations and management reporting. As a result, golf shop staff operate more efficiently and provide better customer service. Senior management can effectively monitor activities at each facility, ensuring that performance stays on track.
Achieve a higher level of profitability and guest service from every investment in hospitality. Rely on Crescent Hotels & Resorts - one of the world's premier hotel management and ownership groups - to provide the competitive edge for superior performance. Call us at (703) 279-7820 to learn more about how our services may benefit you - or click here to contact us.