Hotel Marketing & Sales 

Sales & Marketing delivers the greatest opportunity to increase profitability. Therefore, in order to ensure greater occupancy with increased sales and revenue year after year, each hotel requires a unique marketing plan. With Crescent, you will achieve maximum return on your hotel investment through our meticulous and long-standing approach to Sales & Marketing.  We construct a custom marketing strategy that will be most effective for your hotel. Through Direct Sales, Revenue Management & eCommerce, Digital Advertising & Social Media and Global Sales, the foundation of our continued success is proven - and you will reap the rewards of our results-driven and highly qualified team. At Crescent Hotels & Resorts, we know revenue enhancement.

Revenue Management & eCommerce

  • Revenue Management Services
    • Brand Specialists
    • On Demand Systems Training 
    • Strategy Audits and Implementation
    • Data Analysis, Interpretation and Execution of Strategies
    • System Audits 
    • Pre-Opening, De-Flagging and Re-Flagging 
    • Asset Due Diligence
    • Career Path Focus
  • eCommerce
    • Website Audits
    • Social Listening Monitoring
    • Application and Program Trainings
    • Online Channel Content and Graphic Monitoring
    • Digital Marketing Contribution
    • Due Diligence for Online Space Applications

Direct Sales 

  • Guidance of marketing-plan development and execution of revenue enhancement strategies
  • Development and implementation of marketing and advertising campaigns and materials
  • Extensive and proprietary sales training programs
  • Application of tools and systems, for effective tracking and implementation of strategies
  • Focus on shifting share through evaluation of competitive intelligence
  • CresLeads – a proprietary cross sell program
  • Brand maximization
  • Vendor relationships/preferred pricing
  • Recruiting and development of qualified sales leaders

Digital Advertising & Social Media

  • Dedicated Corporate eCommerce Team
  • Industry Trends and Best Practices
  • Brand Liaison
  • Search Engine Marketing & Display Advertising
  • Social Media Strategy & Best Practices
  • Reputation Monitoring and Management
  • Ongoing Training and Informational Webinars


Global Sales

  • Established relationships with Fortune 500 Companies
  • Brand Maximization
  • Mega Agency Presentations 
  • Trade Show representation 
  • Memberships and Affiliations:  
    • GBTA, Global Business Travel Association
    • SGMP, Society of Government Meeting Professionals 
    • NTA, National Tour Association
    • OMCA, Ontario Motor Coach Association
    • SYTA, Student Youth Travel Association
    • ABA, American Bus Association
    • IGLTA, International Gay and Lesbian Travel Association 
    • TAG Approved Accommodations Program
    • Tourism Cares, we are a NTA strategic partner in philanthropy awarding grants, scholarships, and participate in volunteer programs preserving treasured natural, cultural and historic sites. 

If you are not satisfied with the performance of your property, contact Crescent Hotels & Resorts for an audit of your current revenue enhancement strategies and we will provide recommendations at no obligation.  We look forward to working with you. 


Discover how Crescent Hotels & Resorts — one of the premier hotel management companies in the U.S. and Canada — can give you the competitive edge for superior profitability and service by calling us at (703) 279-7820 or by contacting us today