Crescent Hospitality Dives into Waterpark Resort Management Segment
11/28/2005
Will Operate Lodge at Cedar Creek, Northern Wisconsin's Largest Indoor Waterpark Resort
FAIRFAX, Va.- Crescent Hospitality Corporation, a rapidly growing hotel and resort management
company, today announced that it has signed an agreement to operate the Lodge at Cedar Creek,
Northern Wisconsin's largest indoor waterpark resort.
The 140-suite, highly themed resort, located in Wausau, Wis., features a 50,000-square-foot indoor waterpark.
"Waterpark resorts offer a unique get-away experience and are more accessible and affordable
than traveling to a major theme park," said Michael George, Crescent president and CEO. "Crescent
and our management team have extensive experience in operating unique resorts, and we look forward
to expanding in this rapidly growing segment."
Located approximately 2.5 hours north of Milwaukee, Wis., the Lodge at Cedar Creek targets both
families and meetings. Built around an old logging mill theme, the resort's 140 suites range
from one- to three-bedrooms. In addition to the waterpark, which offers some 15 slides, rivers,
waterfalls and play areas, children can enjoy the Bull Whackers Game Room, with more than 65
arcade games. Food designed to appeal to both children and adults alike is available in the Saw
Mill Grill and Cookhouse Snack Bar.
The property features high-speed wireless Internet access and 1,600 square feet of flexible meeting
space, capable of accommodating groups ranging from 20 to 250 people, including catered functions.
"The property opened last year and its highly accessible location makes it an ideal year-round destination,
"said George. "Its setting in the Northwoods creates an ideal summer holiday, and its close proximity to
the Granite Peak Ski area offers great appeal during the winter. We believe our marketing and operations
expertise will add immediate value to the property."
Headquartered in Fairfax, Va., just outside of Washington, D.C., Crescent Hospitality is an operator of
hotels, resorts and nationally branded, free-standing restaurants. Crescent Hospitality currently operates
approximately 35 upscale and mid-market hotels and resorts with approximately 5,400 rooms in 18 states,
and restaurants affiliated with Houlihan's, Golden Corral & Boston Pizza. The company's hotel management
portfolio encompasses properties in the resort, full-service, convention and premium limited-service segments
under nearly 15 hotel flags, including the leading brands of Marriott, Hilton, InterContinental, Choice and
Cendant, as well as independent hotels and resorts.